Subtitle – a website is for life not just for Christmas!
Okay that’s all a bit of an exaggeration but what I’m trying to say is that websites shouldn’t simply be created and then left alone. Just like a dog, websites need to be fed regularly with juicy bits of news about the business. Don’t worry that’s where the comparisons with dogs ends!
Websites used to be difficult to update by small businesses so the website would sit there for months and possibly even years without any content being added. However with Content Management Systems (CMS) like WordPress and Joomla any business that can use applications like Microsoft Word can also add content to their own website content.
Updating your website content is important for a couple of reasons – you want people to come back and visit your website so you need something new for them to come back for and also search engines will think your website is stale if you don’t update it. If search engines think that the website info is old then your business website will drop in its rankings and eventually it’ll be hard to find.
Business owners often ask what to write on their website. It can be news about the business itself – new products or services, how to use your products / services, events that you’ll be attending or special offers. If you have a business or events diary go through and see what can be newsworthy.
If you are already updating a Facebook Page or Twitter account, that can be placed on your website easily with a CMS website.
How frequently you update your website depends on the news you have to offer but at least once a month would be good and once a week even better. You need to decide how often to add content to your website depending on your business and your available time. Once you have decided that you want to keep it consistent. If you decide that you’ll write one article a week you can write more and then schedule that they can be published one a week but you don’t want to write four articles and then publish them on the same day. Search engines like consistency and so do your customers.